THE RON FINLEY PROJECT

Plant Some Money

Plant Some Money

Together with renowned fresh-food activist Ron Finley, known as the Gangsta Gardener, we created the Plant Some Money campaign, a national gardening initiative providing resources to low-income communities with limited access to fresh food. The campaign aims to invite the 20+ million Americans living in food deserts to join the food revolution by planting money that can grow their own fresh organic food.

 

Case Study

 

The Ron Finley money was printed on compostable material with organic seeds that grow into delicious fresh food. These bills distributed to communities in need not only of providing people with a source of fresh, healthy produce, but also of teaching them about the value of money and the importance of investing in their own well-being.

 

 

The bills were designed to match normal U.S. currency including:

1.
paper weight matching U.S. dollar bills.

2.
metallic foil stamp on the dollar value.

3.
hologram strip to verify authenticity ran down the bill (patterned with small vegetables).

4.
unique serial number stamped on the back of each bill. 

The dollar amount of each bill represents the total money worth of produce:
$20 worth of rainbow carrots, $25 of arugula, $100 of collard greens, and $150 of cherry tomatoes.

 
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