AT&T: JUST OK IS NOT OK
Never settle for less than the best
Just OK Translator
We created relatable and memorable work that drew attention to real-life situations where settling for just OK shouldn’t be an option, just like choosing a wireless network.
Just OK Accountant
Just OK Tattoo Parlor
Just OK Surgeon
Just OK Carnival
Just OK Boy Band
Just OK Valentine’s Activation
People put a lot of thought into selecting the perfect Valentine’s card for their loved ones and we jumped on this high-stakes moment just to remind them that wireless networks, like Valentine’s cards, should never be just OK.
Just OK Stat Cast Activation
When every fan was chasing the stats during the college football season, we gave them the most useless data points, just to remind them that when the stakes are high they should never rely on anything but the best.
Just OK Gift Boxes Activation
During the holiday season, we offered AT&T customers who bought new devices these eco-friendly gift boxes that screamed mediocrity, so they could remind their loved ones that they should never settle for anything but the best.